Kendra Calvert
Senior Marketing and Communications Leader
With over 20 years experience in marketing, communications and strategic partnerships, I can help your organization generate demand and increase engagement for growth. My background spans a variety of fields including education, technology, private equity, sports and entertainment, healthcare and financial services.
About
I am a curious, lifelong learner that thrives on building scalable, effective processes to grow organizations through marketing, communications and strategic partnerships.
In addition to developing organizations, I have led high performing teams throughout my career. As a former educator, I weave training, mentoring and coaching to help each team member flourish and exceed company goals (while also having fun!).
When not working, you will find me spending time with my family, at the ocean, hiking, swimming, reading or planning our next adventure.
Gallup CliftonStrengths Top 5: • Learner • Individualization • Input • Strategic • Ideation •
Expertise
Below are a few areas of expertise. All initiatives are informed by a data-driven decision making approach. If you don't see a needed service listed, please contact me to discuss further.
Content Marketing
Identify, Create & Publish Content to Drive Demand.
Strategic Partnerships
Initiate and Grow Partners to Meet Organizational Goals.
Product Marketing
Branding, Campaign development and Channel mix
Learning & Engagement
Higher Ed, Executive Ed, K12 - content and Levers of Change.
Communications/PR
Strategy, Organic social, Media relations, Press Releases, SEO
Branding
Identity Creation & Management of Brands.
Marketing Automation
Implementation and Design of Impactful Content.
Event Marketing
Envision, Plan and Execute Virtual and In-Person Events.
Digital Marketing
Display, Search, Paid Social Media, Affiliate, Website
Team Development
Coach, Mentor and Train High-Performing Teams.
Fundraising
Strategy, Messaging, Annual Reports
TECHNOLOGY SKILLS
Pardot/Marketing Cloud Account Engagement
Salesforce • Slack •Asana • Notion
Looker • Tableau • Qualtrics
Zoom (webinar/events) • Eventbrite • SplashThat
HTML • Wagtail • Omni CMS
Google Analytics • Google Suite • Microsoft 365
Instagram • Facebook • LinkedIN • Twitter
Hootsuite • Wordpress
Canva • Adobe Creative Cloud
Testimonials
"Kendra is an all star communicator who thrives in a fast-paced environment with multiple deadlines. I was always in awe of her attitude and determination to meet any challenge. She effortlessly handles difficult people and situations, and I would love to have the opportunity, one day, to work with her again. I cannot recommend her highly enough!"
Audrey Ching, Program Director, Office of Admissions at The State Bar of California
"Kendra is a leader, marketing innovator and partnership-maker. She's able to develop the strategic plan while managing the details and people to achieve it. In her role at GGU, she managed multiple functional areas while launching our new strategic partnerships unit. Her eye toward scalability allowed us to identify barriers to partnership growth and develop seamless processes to streamline cultivation, on-boarding and accountability so that GGU could more easily seize these opportunities. She's adept at wearing multiple hats across marketing, sales and enrollment."
Natalie Mazanowski, SVP, 3 Enrollment Marketing
"I had the pleasure of reporting directly to Kendra. Throughout my time on her team, I was impressed daily by Kendra's wealth of knowledge in the areas of process development, enrollment management, and omni-channel marketing campaigns. Kendra's laser-like focus in dynamic environments, passion for impacting customers, and incredible attention to detail make her a valuable asset to any team she manages or supports as a business partner.
I recommend Kendra wholeheartedly to any company looking for a leader who imparts clear vision, manages down to the details, and works incredibly hard to make it happen."
Stephen Dominguez, PMP, Program Manager, Adobe